advisors and catalysts to leaders at startups and established enterprises
facing complicated marketing and communications challenges. We approach problems from a variety
of perspectives, bringing together domain expertise in corporate
communications, consumer marketing, user experience, interactive
technologies, product development, and conversation theory via cybernetics. We design products and experiences that
transform through language
and process modeling, and we work always to lower the "bio-cost" that consumers
to achieve their goals. We often tap into our extensive
network to assemble a team with the requisite variety and depth to
frame and solve a specific client problem.
WHAT WE DO
Make personal connections.
Leave indelible impressions.
Guide vital transformations.
Energize and engage people.
Set the stage for customer action.
Have a lasting impact.
Create new value for our clients.
WHO WE WORK WITH
Instituto Itaś Cultural
Nokia UX London
CJ Maupin is a
communications strategist, marketing writer and event producer.
Starting her career in politics and government, she migrated to the private
sector to apply her community organizing, issue development and policy
articulation skills to the communications challenges of new and long-standing
CJ has broad marketing
experience, having developed and directed worldwide programs in market
development, co-marketing, events, corporate identity, public relations,
employee and executive communications, and advertising.
Her sense of principle and
positioning make her a valued communications counselor and writer for many
leaders in business and government, and her cross-disciplinary and
multi-cultural experience make her a sought-after director of integrated,
international marcom programs. CJ has directed communications efforts for a
wide variety of companies and individuals in the North America, Europe and
Asia Pacific regions.
CJ is an incurable
francophile and loves to swim.
Paul Pangaro is a technology
executive, conversation theorist, entrepreneur, and performer. He combines technical depth, marketing and business acumen, and
passion for designing products that serve the cognitive and social needs of
Paul has worked as CTO for
startups such as Idealab's Snap.com, developed product roadmaps for
consumer Internet companies, and managed developer outreach and web
properties for Sun Microsystems.
From his background in the
cybernetics of language, Paul has developed a methodology for modeling the
necessary conversations for consumers to understand how products and services may be used to achieve their goals. He has collaborated closely with
designers in creating high-traffic web sites and models of gnarly concepts
such as innovation, play, and the creative process. From 2001 through 2007 he taught a
class at Stanford University on the cybernetics of product design.
Paul is a professional
dilettante and loves to sing.
||Paul’s Resume [pdf] Paul’s Web Site
(c) CJ Maupin & Paul Pangaro 2005-2011.
Images adapted from L'Ère Atomique, Cybernétique, Electronique, Automation, 1958. Éditions René Kister, Genève.